Today, it’s no longer enough to just have a title under your name on your business card. People want to know who you really are, what you are an expert at and what you have accomplished that others in your field are now quoting you as a powerful influencer. One of the most effective ways to build your brand is to write a book. A book will amplify everything around you.
Karen Hoisington, founder, and owner of Datum Branding pulls from her diverse experience from branding industries from airlines to zoos with a combined net worth of $2 billion that includes corporations, leisure, lifestyle, and public services, to be key market influencers. She started her career in London before coming to Singapore as an awardwinning art director with Ogilvy & Mather (SEA). Later, she formed her own successful branding and design consultancy, Datum Branding.
Karen also lectures in all aspects of marketing at local polytechnics, and recently, at Kyoto International University. Japan. She is a regular guest on TV and a public speaker with the National Library, National Museum, AIA, Estee Lauder, IWFC, Science Centre and is a member of the Singapore Committee for UN Women. Karen has published three books, Brand! Desire - 39 Recipes for Creating a Brand That Leaves Your Customers Wanting More, The POW of Personal Branding, and recently a historical novel, A Flower in the Fall.
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